BRITA vision woman water glass

Our vision

We will change the way people drink water sustainably.

Water is our element

Our core competence is based in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.

At BRITA we are…

Passionate and sustainable

Experts in water optimisation and individualisation

A family-owned business

Compliance -
an integral part of BRITA's Corporate Culture

BRITA Code of Conduct and Whistleblower System

Compliance is a key component of our entrepreneurial thinking and actions.

Our rules of conduct protect our employees our company and our customers and partners.


Our corporate culture

Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.


Our values

We know that certain values have contributed to our company’s success as much as our business strategies have.


Everyone counts

We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.


Being market leader

Once we decide to manufacture and market a product or a service, we aim to become market leader in that particular segment. This means we strive to become no. 1 in the world in terms of market share. We will only settle for less in certain regions or market segments if doing so serves our company’s overall goals. Ultimately, we want to offer our sustainable solutions to as many people as we can reach.

Awards of excellence


Brands of the Century - 2016

BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.

BRITA vision reddot award winner


In October 2019, the BRITA Mypure Max 7 was honoured with India's Best Design Award in the category of 'India's Best Design Project', by Indi Pool, for its superior design aesthetics.


Vending Awards - 2016

An accolade of environmental excellence, BRITA received the Vending Award 2016 for our on-going commitment to sustainable business practises.



The BRITA fill&go water bottle was honoured with the prestigious iF DESIGN AWARD in the category ‘Product Design’ in February 2014.

BRITA vision investors in people gold

Investors in People – 2015

In 2015, the “Gold Standard IiP” designation was bestowed on BRITA UK for successfully motivating its staff to achieve success.

Inside BRITA

The BRITA success story

Inside BRITA

Markus Hankammer, CEO BRITA Group

BRITA brita vision CEO Markus Hankammer

Ideally, we will have realised our vision when we celebrate our 100th anniversary in 2066. People will have grown accustomed to getting the right water for their individual needs from BRITA.

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